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ARCHER THE FOURTH

In the late 1800’s, Wesley Archer and his new wife traveled up North canoed across a lake to spend their life savings on a lush and unforgiving island. An island he remembered once visiting as a child, thick with trees, rugged and beautiful. A true Canadian pioneer and Northern Gentleman, he built homes for those who came, and carved out a future there for his children and grandchildren.

His son Wilbur received the torch, developing the region even further by building a marina and establishing a barging company. He nurtured a place that attracted the finest people, where creativity and greatness thrived in the quiet and respite. A place where kings could find their thoughts while breathing in the crisp, cool air, and becoming one with the rhythm of the lapping lake waters.

John was the third Archer to live his whole life on Browning island and was pivotal in developing Muskoka as a destination that the world’s Elite flocked to. A four-time Canadian pro drag boat racer, he had nerves of steel and a winning mindset. John carried the passion, drive, and creativity of those who came before him, before passing those traits on to his son, Adam: The Fourth Archer. A son nurtured by generations of risk-takers and seekers of excellence.

TODAY

Archer the Fourth hones his conscientious couture for men like the men who came before him; frontiersmen, visionaries, and kings. He creates clothing that elevates and emboldens great men to even greater heights. He creates only what can be sustained; clothing meant to be handed down from generation to generation until it returns, in its entirety, to the Earth. Recognizing that luxury and sustainability are not often seen as synonymous, Adam Archer has made a contentious effort to use only fabrics made of 100% natural fibers and use Archer the Fourth to inspire a movement that seamlessly combines luxury and sustainability. All garments designed by Archer the Fourth are a perfect blend of bold, timeless, and stylish, presented beautifully in an all-Canadian and sustainable way.

DESIGN

What makes Archer the Fourth unique is their innovative approach and their modern take on classic silhouettes; saturated with artistic blaze and inspiration, endorphin inducing aesthetic and rich, luxurious, emotion-inducing designs representing depth, dark romance, and seduction.

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